Archives

Chase Gondola

Chase Case Study: Innovative Customer Retention in the Cards Market

Introduction

This Chase case study forms part of Datamonitor’s Financial Services Consumer Insights series, as part of which best practice in specific areas of FS are highlighted.

Scope

*This case study analyses the key successful elements in Chase’s marketing and communication strategy

*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly

*Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies

Highlights

Given that Chase was one of the few credit card companies that didn't significantly curtail marketing in 2009, the campaign has dramatically increased and improved brand perceptions and highlighted them as innovators in the credit card industry.

Reasons to Purchase

*Gain insight into the methods used by important industry players to give them a competitive edge

*Identify the implications of changing consumer behaviours

*Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents :

OVERVIEW 1

CATALYST 1

SUMMARY 1

ANALYSIS 2

Introduction 2

JPMorgan Chase has ridden the storm well but consumer credit has been a potential Achilles' heel 2

Consumers are struggling financially and have become debt averse 3

Chase has not been complacent 5

Chase's Blueprint campaign is an innovative, retention-focused strategy 5

Blueprint is a strategy which focuses on retention, as well as acquisition 10

Chase's Blueprint campaign targets consumers through a number of key Megatrends 10

Individualism is fundamental to Blueprint's appeal 10

Convenience is fundamental to Chase's offering 10

Lifestage complexities are transcended with Chase's Blueprint campaign 11

Chase must remain committed to an ongoing customer-focused strategy 11

APPENDIX 12

Definitions 12

The Datamonitor Financial Services Consumer Insight Megatrend Framework 12

Authenticity 12

Comfort 12

Connectivity 12

Convenience 12

Individualism 12

Wellbeing 12

Demographic Complexity 12

Financial Intelligence Complexity 13

Lifestage Complexity 13

Wealth Complexity 13

Methodology 13

Further reading 14

Ask the analyst 15

Datamonitor consulting 15

Disclaimer 15

For more information please contact : http://www.aarkstore.com/reports/Chase-Case-Study-Innovative-Customer-Retention-in-the-Cards-Market-50977.html

From:Aarkstore Enterprise

Contact: jessica

Email: jessica@aarkstore.com

Contact:+918149852585

URL: www.aarkstore.com

Find Chase Gondola On eBay Below:

LIONEL ERIE OPERATING GONDOLA COP CHASING HOBO NIB
LIONEL ERIE OPERATING GONDOLA COP CHASING HOBO NIB
$42.00
LIONEL 6 26791 UP UNION PACIFIC ANIMATED CHASE GONDOLA NEW IN BOX
LIONEL 6 26791 UP UNION PACIFIC ANIMATED CHASE GONDOLA NEW IN BOX
$44.99
LIONEL 6 82716 Mickey  Minnie Mouse NEW action Chase Gondola Car 0 027
LIONEL 6 82716 Mickey Minnie Mouse NEW action Chase Gondola Car 0 027
$74.90
New Lionel Parts figure for chase gondola
New Lionel Parts figure for chase gondola
$10.00
LIONEL LINES CIRCUS 26723 Operating LION CHASING TRAINER Gondola Chase Car C 9
LIONEL LINES CIRCUS 26723 Operating LION CHASING TRAINER Gondola Chase Car C 9
$54.99
LIONELTRAINS POSTWAR 3444 ERIE OPERATING GONDOLA COP CHASING HOBO VERY NICE
LIONELTRAINS POSTWAR 3444 ERIE OPERATING GONDOLA COP CHASING HOBO VERY NICE
$56.95
trains peanuts animated trick or treat chase gondola car
trains peanuts animated trick or treat chase gondola car
$114.08
LIONEL TRAINS 26972 ANIMATED PONY EXPRESS GONDOLA COP CHASES HOBO SHARP NIOB
LIONEL TRAINS 26972 ANIMATED PONY EXPRESS GONDOLA COP CHASES HOBO SHARP NIOB
$37.95
LIONEL 26791 UNION PACIFIC UP CHASE GONDOLA W PROSPECTOR and THIEF NIB
LIONEL 26791 UNION PACIFIC UP CHASE GONDOLA W PROSPECTOR and THIEF NIB
$39.99
LIONEL 26791 UNION PACIFIC UP CHASE GONDOLA W PROSPECTOR and THIEF NIB
LIONEL 26791 UNION PACIFIC UP CHASE GONDOLA W PROSPECTOR and THIEF NIB
$29.99
LIONEL 6 83254 Western Union Telegraph NIB action Chase Gondola Car 0 027
LIONEL 6 83254 Western Union Telegraph NIB action Chase Gondola Car 0 027
$59.90
LIONEL 6 29894 CHRISTMAS SNOW ANIMATED CHASE GONDOLA CAR O GAUGE TOY TRAIN SANTA
LIONEL 6 29894 CHRISTMAS SNOW ANIMATED CHASE GONDOLA CAR O GAUGE TOY TRAIN SANTA
$99.95
New Lionel Parts figure for chase gondola Lion  Lion Tamer
New Lionel Parts figure for chase gondola Lion Lion Tamer
$17.85
LIONEL 37082PEANUTS ANIMATED TRICK OR TREAT CHASE GONDOLA
LIONEL 37082PEANUTS ANIMATED TRICK OR TREAT CHASE GONDOLA
$64.99
LIONEL 6 26791 UNION PACIFIC CHASE GONDOLA NEW IN BOX
LIONEL 6 26791 UNION PACIFIC CHASE GONDOLA NEW IN BOX
$49.99
New Lionel Parts figure for chase gondola Wile E Coyote  Roadrunner
New Lionel Parts figure for chase gondola Wile E Coyote Roadrunner
$25.00
LIONEL  26791 UNION PACIFIC CHASE GONDOLA PROSPECTOR THIEF FIGURES NEW
LIONEL 26791 UNION PACIFIC CHASE GONDOLA PROSPECTOR THIEF FIGURES NEW
$36.99
LIONEL 6 36766 OGAUGE ERIE GONDOLA 40250 HOBO CHASE
LIONEL 6 36766 OGAUGE ERIE GONDOLA 40250 HOBO CHASE
$25.95
Lionel Parts Mrs Claus figure for chase gondola
Lionel Parts Mrs Claus figure for chase gondola
$10.00
LIONEL Erie Chase Gondola 6 36766 with box
LIONEL Erie Chase Gondola 6 36766 with box
$24.00
New Lionel Parts figure for chase gondola Pluto  cat
New Lionel Parts figure for chase gondola Pluto cat
$10.00
New Lionel Parts figures for chase gondola Hobo and Cop
New Lionel Parts figures for chase gondola Hobo and Cop
$18.00
LIONEL TRAINS LION CHASING TRAINER GONDOLA NEW IN BOX 6 26723
LIONEL TRAINS LION CHASING TRAINER GONDOLA NEW IN BOX 6 26723
$49.99
Lionel CAT figure for 6 16760 chase gondola PART 610 6760 060 Disney animated
Lionel CAT figure for 6 16760 chase gondola PART 610 6760 060 Disney animated
$5.95
LIONEL PEANUTS TRICK OR TREAT ANIMATED CHASE GONDOLA charles shultz 6 37082 NEW
LIONEL PEANUTS TRICK OR TREAT ANIMATED CHASE GONDOLA charles shultz 6 37082 NEW
$68.84
New Lionel Parts figure for chase gondola Rudolph
New Lionel Parts figure for chase gondola Rudolph
$10.00
LIONEL 6 26789 KISS KRINGLE CHASE GONDOLA S
LIONEL 6 26789 KISS KRINGLE CHASE GONDOLA S
$99.99
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
$85.06
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car Free Shipping
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car Free Shipping
$83.94
O Gauge Lionel Union Pacific Chase Gondola
O Gauge Lionel Union Pacific Chase Gondola
$39.99
LIONEL  36766 ERIE CHASE GONDOLA POLICEMAN CHASING HOBO
LIONEL 36766 ERIE CHASE GONDOLA POLICEMAN CHASING HOBO
$37.99
Lionel Erie Chase Gondola 6 36766
Lionel Erie Chase Gondola 6 36766
$43.00
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
$85.56
trains peanuts animated trick or treat chase gondola car
trains peanuts animated trick or treat chase gondola car
$91.69
Lionel 36766 Erie Chase Gondola
Lionel 36766 Erie Chase Gondola
$50.00
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
$86.38
Lionel Train 6 16674 Animated Gondola Policeman and Crooks O Scale Chase
Lionel Train 6 16674 Animated Gondola Policeman and Crooks O Scale Chase
$37.95
New Lionel Parts figure for chase gondola Hobo
New Lionel Parts figure for chase gondola Hobo
$10.00
LIONEL WESTERN UNION ANIMATED CHASE GONDOLA o gauge train cop robber 6 83254 NEW
LIONEL WESTERN UNION ANIMATED CHASE GONDOLA o gauge train cop robber 6 83254 NEW
$59.94
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
Lionel Trains Peanuts Animated Trick or Treat Chase Gondola Car
$84.69


Recently Purchased Chase Gondola:


lionel train 626789 kiss kringle holiday christmas chase animated gondola, lionel 626791 up union pacific animated chase gondola new in box, lionel erie chase gondola 636766, lionel peanuts animated trick or treat chase gondola 637082, lionel erie operating gondola cop chasing hobo nib, trains peanuts animated trick or treat chase gondola car, lionel 36766 erie chase gondola policeman chasing hobo , new lionel parts figure for chase gondola rudolph, lionel cat figure for 616760 chase gondola part 6106760060 disney animated, new lionel parts figures for chase gondola hobo and cop, lionel 626791 union pacific chase gondola new in box, lionel 629894 christmas snow animated chase gondola car o gauge toy train santa, lionel 26791 union pacific up chase gondola w prospector and thief nib, lionel trains 26972 animated pony express gondola cop chases hobo sharp niob , lioneltrains postwar 3444 erie operating gondola cop chasing hobo very nice, lionel lines circus 26723 operating lion chasing trainer gondola chase car c9, lionel 682716 mickey amp; minnie mouse new action chase gondola car 0027, lionel 626723 operating lion chasing trainer circus gondola 3444, lionel trains peanuts animated trick or treat chase gondola car, lionel trains peanuts animated trick or treat chase gondola car no tax ex ca, lionel train 616674 animated gondola policeman and crooks oscale chase, lionel 626789 kiss kringle chase gondola s, lionel trains peanuts animated trick or treat chase gondola car free shipping, lionel erie chase gondola 636766 with box, lionel 636766 ogauge erie gondola 40250 hobo chase, kline by lionel 22324 chicago amp; northwestern coprobber scale chase gondola new, new lionel parts figure for chase gondola hobo, ogauge lionel union pacific chase gondola , lionel trains lion chasing trainer gondola new in box 626723, brand new lionel trains peanuts animated trick or treat chase gondola car, lionel 37082peanuts animated trick or treat chase gondola, lionel model train 626791 union pacific chase gondola o scale, lionel parts mrs claus figure for chase gondola, lionel 36766 erie chase gondola, new lionel parts figure for chase gondola pluto amp; cat, lionel disney christmas operating gondola chase car o gauge 682716 gondola new, lionel 683254 western union telegraph nib action chase gondola car 0027, lionel 26791 union pacific chase gondola prospector thief figures new, new lionel parts figure for chase gondola lion amp; lion tamer, new lionel parts figure for chase gondola, lionel western union animated chase gondola o gauge train cop robber 683254 new, lionel peanuts trick or treat animated chase gondola charles shultz 637082 new, new lionel parts figure for chase gondola wile e coyote amp; roadrunner, new lionel 626723 lion chasing trainer gondola 3444, new lionel parts figure for chase gondola clown, new lionel parts figure for chase gondola bear, lionel erie chase gondola 636766, lionel 626789 kiss kringle chase gondolaonly 1 on ebaynew in box



Comments are closed.