Archives

Chase Gondola

Chase Case Study: Innovative Customer Retention in the Cards Market

Introduction

This Chase case study forms part of Datamonitor’s Financial Services Consumer Insights series, as part of which best practice in specific areas of FS are highlighted.

Scope

*This case study analyses the key successful elements in Chase’s marketing and communication strategy

*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly

*Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies

Highlights

Given that Chase was one of the few credit card companies that didn't significantly curtail marketing in 2009, the campaign has dramatically increased and improved brand perceptions and highlighted them as innovators in the credit card industry.

Reasons to Purchase

*Gain insight into the methods used by important industry players to give them a competitive edge

*Identify the implications of changing consumer behaviours

*Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents :

OVERVIEW 1

CATALYST 1

SUMMARY 1

ANALYSIS 2

Introduction 2

JPMorgan Chase has ridden the storm well but consumer credit has been a potential Achilles' heel 2

Consumers are struggling financially and have become debt averse 3

Chase has not been complacent 5

Chase's Blueprint campaign is an innovative, retention-focused strategy 5

Blueprint is a strategy which focuses on retention, as well as acquisition 10

Chase's Blueprint campaign targets consumers through a number of key Megatrends 10

Individualism is fundamental to Blueprint's appeal 10

Convenience is fundamental to Chase's offering 10

Lifestage complexities are transcended with Chase's Blueprint campaign 11

Chase must remain committed to an ongoing customer-focused strategy 11

APPENDIX 12

Definitions 12

The Datamonitor Financial Services Consumer Insight Megatrend Framework 12

Authenticity 12

Comfort 12

Connectivity 12

Convenience 12

Individualism 12

Wellbeing 12

Demographic Complexity 12

Financial Intelligence Complexity 13

Lifestage Complexity 13

Wealth Complexity 13

Methodology 13

Further reading 14

Ask the analyst 15

Datamonitor consulting 15

Disclaimer 15

For more information please contact : http://www.aarkstore.com/reports/Chase-Case-Study-Innovative-Customer-Retention-in-the-Cards-Market-50977.html

From:Aarkstore Enterprise

Contact: jessica

Email: jessica@aarkstore.com

Contact:+918149852585

URL: www.aarkstore.com

Find Chase Gondola On eBay Below:

New Lionel Parts figure for chase gondola Wile E Coyote  Roadrunner
New Lionel Parts figure for chase gondola Wile E Coyote Roadrunner
$15.00
3444 Animated Gondola cop chases hobo around crates Lionel Postwar 0 Gauge C232
3444 Animated Gondola cop chases hobo around crates Lionel Postwar 0 Gauge C232
$29.97
LIONEL 26791 UNION PACIFIC UP CHASE GONDOLA W PROSPECTOR and THIEF NIB
LIONEL 26791 UNION PACIFIC UP CHASE GONDOLA W PROSPECTOR and THIEF NIB
$29.99
Lionel 6 16674 Pinkerton Animated Gondola Car Cop chases Hobo while car goes
Lionel 6 16674 Pinkerton Animated Gondola Car Cop chases Hobo while car goes
$25.99
New Lionel Parts figure for chase gondola Wile E Coyote  Roadrunner
New Lionel Parts figure for chase gondola Wile E Coyote Roadrunner
$25.00
Lionel No 6 36766 Erie Cop Chasing Hobo Gondola NEW O Gauge Chase
Lionel No 6 36766 Erie Cop Chasing Hobo Gondola NEW O Gauge Chase
$24.99
Lionel 6 36711 Ballyhoo Bros Chase Gondola 3 Rail O Scale NOS
Lionel 6 36711 Ballyhoo Bros Chase Gondola 3 Rail O Scale NOS
$59.99
Lionel Parts Mrs Claus figure for chase gondola
Lionel Parts Mrs Claus figure for chase gondola
$10.00
New Lionel Parts figure for chase gondola Pluto  cat
New Lionel Parts figure for chase gondola Pluto cat
$10.00
Rare Lionel 6 37033 Casper  Wendy the Good Witch Animated Chase Gondola NIB
Rare Lionel 6 37033 Casper Wendy the Good Witch Animated Chase Gondola NIB
$64.99
LIONEL 6 26791 UNION PACIFIC PROSPECTOR  THIEF ANIMATED CHASE GONDOLA NEW IB
LIONEL 6 26791 UNION PACIFIC PROSPECTOR THIEF ANIMATED CHASE GONDOLA NEW IB
$34.99
K Line PRR Chase Animated Chase Gondola K707 1891 New
K Line PRR Chase Animated Chase Gondola K707 1891 New
$69.95
New Lionel Parts figures for chase gondola Hobo and Cop
New Lionel Parts figures for chase gondola Hobo and Cop
$18.00
Lionel Postwar 3444 Erie Animated Operating Gondola Cop  Hobo Chase Car
Lionel Postwar 3444 Erie Animated Operating Gondola Cop Hobo Chase Car
$99.99
LIONEL DISNEY CHRISTMAS OPERATING GONDOLA CHASE CAR 83964 O GAUGE 6 82716 G NEW
LIONEL DISNEY CHRISTMAS OPERATING GONDOLA CHASE CAR 83964 O GAUGE 6 82716 G NEW
$21.00
New Lionel Parts figure for chase gondola Rudolph
New Lionel Parts figure for chase gondola Rudolph
$10.00
LIONEL 6 26789 Kriss Kringle Chase Gondola 2002 RARE
LIONEL 6 26789 Kriss Kringle Chase Gondola 2002 RARE
$124.95
Lionel 36845 Animated Halloween Dracula  Mummy Chase Gondola O 027 gauge 2007
Lionel 36845 Animated Halloween Dracula Mummy Chase Gondola O 027 gauge 2007
$45.00
Lionel 6 26789 Kiss Kringle Chase Gondola ONLY 1 ON EBAY NEW IN BOX
Lionel 6 26789 Kiss Kringle Chase Gondola ONLY 1 ON EBAY NEW IN BOX
$195.00
LIONEL DISNEY CHRISTMAS OPERATING GONDOLA CHASE CAR 83964 O GAUGE 6 82716 G NEW
LIONEL DISNEY CHRISTMAS OPERATING GONDOLA CHASE CAR 83964 O GAUGE 6 82716 G NEW
$38.95
LIONEL 6 26789 KISS KRINGLE CHASE GONDOLA S
LIONEL 6 26789 KISS KRINGLE CHASE GONDOLA S
$99.99
Lionel 26732 Circus 344 Animated Lion Chasing Trainer gondola
Lionel 26732 Circus 344 Animated Lion Chasing Trainer gondola
$65.00
Lionel CAT figure for 6 16760 chase gondola PART 610 6760 060 Disney animated
Lionel CAT figure for 6 16760 chase gondola PART 610 6760 060 Disney animated
$5.95
O Gauge Lionel Union Pacific Chase Gondola
O Gauge Lionel Union Pacific Chase Gondola
$39.99
LIONEL  36766 ERIE CHASE GONDOLA POLICEMAN CHASING HOBO
LIONEL 36766 ERIE CHASE GONDOLA POLICEMAN CHASING HOBO
$35.99
O LIONEL POSTWAR 3444 ERIE ANIMATED CHASING GONDOLA CAR NICE LK W121
O LIONEL POSTWAR 3444 ERIE ANIMATED CHASING GONDOLA CAR NICE LK W121
$29.54
LIONEL  3444 POSTWAR ERIE CHASE GONDOLA FOR PARTS
LIONEL 3444 POSTWAR ERIE CHASE GONDOLA FOR PARTS
$9.50
Lionel Erie Chase Gondola 6 36766
Lionel Erie Chase Gondola 6 36766
$42.00
Lionel 36766 Erie Chase Gondola
Lionel 36766 Erie Chase Gondola
$50.00
LIONEL 6 26791 UNION PACIFIC CHASE GONDOLA NEW IN BOX
LIONEL 6 26791 UNION PACIFIC CHASE GONDOLA NEW IN BOX
$34.99
New Lionel Parts figure for chase gondola Hobo
New Lionel Parts figure for chase gondola Hobo
$10.00
LIONEL WESTERN UNION ANIMATED CHASE GONDOLA o gauge train cop robber 6 83254 NEW
LIONEL WESTERN UNION ANIMATED CHASE GONDOLA o gauge train cop robber 6 83254 NEW
$68.84
Lionel Model Train 6 26791 Union Pacific Chase Gondola O Scale
Lionel Model Train 6 26791 Union Pacific Chase Gondola O Scale
$28.95
New Lionel Parts figure for chase gondola clown
New Lionel Parts figure for chase gondola clown
$9.00
New Lionel Parts figure for chase gondola Bear
New Lionel Parts figure for chase gondola Bear
$10.00
New Lionel Parts figure for chase gondola Hobo
New Lionel Parts figure for chase gondola Hobo
$7.00
New Lionel Parts figure for chase gondola Hobo
New Lionel Parts figure for chase gondola Hobo
$8.00
New Lionel Parts figure for chase gondola Hobo
New Lionel Parts figure for chase gondola Hobo
$8.00
New Lionel 6 26723 Lion Chasing Trainer Gondola 3444
New Lionel 6 26723 Lion Chasing Trainer Gondola 3444
$60.00
K Line by Lionel 22324 Chicago  NorthWestern Cop Robber Scale Chase Gondola New
K Line by Lionel 22324 Chicago NorthWestern Cop Robber Scale Chase Gondola New
$79.99


Recently Purchased Chase Gondola:


o lionel postwar 3444 erie animated chasing gondola carnice lk w121, lionel 626789 kriss kringle chase gondola 2002 rare, lionel disney christmas operating gondola chase car 83964 o gauge 682716g new, lionel erie chase gondola 636766, lionel 36845 animated halloween dracula amp; mummy chase gondola o027 gauge 2007, lionel trains 26972 animated pony express gondola cop chases hobo sharp niob , lionel 3444 postwar erie chase gondola for parts, lionel 36766 erie chase gondola policeman chasing hobo , nib lionel kiss kringle chase gondola no 626789 mint santa , lionel 626791 union pacific prospector amp; thief animated chase gondola new ib, 3444 animated gondola cop chases hobo around crates lionel postwar 0 gauge c232, lionel no 636766 erie cop chasing hobo gondola new o gauge chase, lionel 616674 pinkerton animated gondola car cop chases hobo while car goes, lionel christmas snow chase gondola 629894, lionel 626791 union pacific chase gondola new in box, lionel cat figure for 616760 chase gondola part 6106760060 disney animated, kline prr chase animated chase gondola k7071891 new, rare lionel 637033 casper amp; wendy the good witch animated chase gondola nib, lionel 26791 union pacific up chase gondola w prospector and thief nib, new lionel parts figure for chase gondola wile e coyote amp; roadrunner, lionel 626972 pony express gondola animated cop chases hobo custom painted, new lionel replacement part bull figure only for stock market chase gondola, lionel 626789 kiss kringle chase gondolaonly 1 on ebaynew in box , lionel 636711 ballyhoo bros chase gondola 3rail o scale nos, lionel holiday tradition special animated chase gondola o scale elf , lionel 36095 christmas chase gondola make offers, lionel 626791 union pacific chase gondola nib, new lionel parts figure for chase gondola lion amp; lion tamer, lionel 26732 circus 344 animated lion chasing trainer gondola, lionel postwar 3444 erie animated operating gondola cop amp; hobo chase car , christmas chase gondola lionel goldred mint condition, lionel 683254 western union telegraph nib action chase gondola car 0027, new lionel parts figure for chase gondola rudolph, new lionel parts figures for chase gondola hobo and cop, lionel 626789 kiss kringle chase gondola s, kline by lionel 22324 chicago amp; northwestern coprobber scale chase gondola new, new lionel parts figure for chase gondola hobo, ogauge lionel union pacific chase gondola , lionel model train 626791 union pacific chase gondola o scale, lionel parts mrs claus figure for chase gondola, lionel 36766 erie chase gondola, new lionel parts figure for chase gondola pluto amp; cat, new lionel parts figure for chase gondola, lionel western union animated chase gondola o gauge train cop robber 683254 new, new lionel 626723 lion chasing trainer gondola 3444, new lionel parts figure for chase gondola clown, new lionel parts figure for chase gondola bear, lionel erie chase gondola 636766



Comments are closed.