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Make sure your business projects a good image to potential customers

The way that your shop looks is incredibly important, especially to customers as they are going to judge your shop on this. You may sell all of the latest products and have everything that people are looking for, but if your shop is not laid out properly or is scruffy you are going to put customers off. Many business owners don’t realise how much perceptions can affect their business, and you may be doing everything right and have all that it takes to run a winning business but if your shop isn’t up to scratch you are going to lose out on vital customers.

One thing that you need to think about is the outside of the shop. This is going to be the first thing that potential customers see so you want to make sure that you get it right and be certain that your shop is inviting people in, rather than scaring them away. Make it look nice, tidy and eye catching so that customers are naturally drawn to it. You should always ensure that the name of your shop is clear and that people know what it is you are selling so that they are more inclined to come inside. You can also get signs that stand outside your shop which are known for working really well, as they are very eye catching and can grab the attention of all of the passers-by.

If you run a café and you have tables outside, always be sure that they are always cleaned properly and you don’t end up having lots of dirty plates left outside for a long period of time. This can be very off putting to potential customers and cause them to walk on by instead of coming in for a drink. No one wants to sit outside a cafe which is not clean as it can be off-putting when enjoying food. If you do have a cafe or a restaurant it’s always a good idea to have menus outside so that people can get a taste of what it is they are going to get from you.

When it comes to the inside of your shop you again need to make sure that it’s always kept tidy, and this applies to not only the floor space but also the shelves and the counters. You want to make sure that the people that come into your shop are able to find what it is that they are looking for easily, therefore making them more likely to follow through and make a purchase.

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O Gauge TRAIN DISPLAY SHELVES Aluminum Model Railroad 2 Pack 4 foot length
O Gauge TRAIN DISPLAY SHELVES Aluminum Model Railroad 2 Pack 4 foot length
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Williams N5C CSX Illuminated Caboose O 027 Stock  CAB 138 Shelf Display
Williams N5C CSX Illuminated Caboose O 027 Stock CAB 138 Shelf Display
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Williams Bachmann 47113 Philadelphia Quartz 3 Dome Tank Car O 027 Shelf Display
Williams Bachmann 47113 Philadelphia Quartz 3 Dome Tank Car O 027 Shelf Display
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DISPLAY SHELVES for O GAUGE TRAINS 2 Pack Aluminum Model Railroad Train Shelf
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Lionel 6 81622 John Deere Water Tower Train Accessory O 027 Shelf Display 2014
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Lionel 6 26308 Hard Rock Cafe Flatcar w Billboards O 027 Flat Car Shelf Display
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O SCALE TRAIN DISPLAY SHELVES 5 PACK Aluminum Model Railroad
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MTH RAILKING O LOT OF DEALER DISPLAY ADVERTISING SHELF CARDS 551442
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Lionel 6 26491 Pennsylvania Power Light Company Gondola O 027 2013 Shelf Display
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Lionel 6 26169 Santa Fe Wood Sided Reefer O 027 Sitting Display on Shelf Shop
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LIONEL TRAIN MARQEE LIGHT TRAIN ROOM SIGN lighted battery operated 9 42043 NEW
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DISPLAY SHELVES for Model Railroad Trains Collectible 10 Pack O Gauge Aluminum
DISPLAY SHELVES for Model Railroad Trains Collectible 10 Pack O Gauge Aluminum
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Lionel 6 83316 Santas Sleigh Aquarium Car O 027 2016 Christmas Shelf Display
Lionel 6 83316 Santas Sleigh Aquarium Car O 027 2016 Christmas Shelf Display
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Lionel 6 25958 Gingerbread Dough Vat Train Car O 27 2013 Christmas shelf display
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Lionel 6 26457 Pennsylvania PRR 26457 Ore Car O 027 2012 sitting shelf display
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