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Hi Tech Gadgets Sales Guru: Boost Sales with Picture and Video Instruction Guides

Popularity of Hi tech gadgets sweeping the globe as a storm, and nearly everyone is coveting owning one or more of these amazing gadgets. The problem is not all potential buyers of these high-tech gadgets are technically savvy and have only little or almost no knowledge about these devices except the fact that they want to own one.

This may cause problems for you as a reseller of these gadgets, especially true if you only use the text for your customers. What's worse is that many retailers offer the same prompts they received from suppliers, many of whom come from other countries such as China and probably would be in very poor English.

The result customers would get frustrated and disappointed after reading this text guides. Many potential customers have second thoughts about buying from you and will move on to other retailers with better service. And if they buy, and eventually learns that they could not make heads or tails of the text guides you specified C you'll end up with a lot of customer complaints posted on your site or product panels C and thats bad for business.

But hope is not lost that I can share with you some of the most effective ways to increase your sales and avoid customer complaints by well-prepared manual by using video clips and pictures. The following will show you how.

Benefits of Video and Image-based teaching guides

Give the customers instructions in plain text just would not cut it. What they need is a guide that even dummies would understand and you can do this by using photos or video. Contrary to what people may believe, it's really not that hard to make videos and graphics instruction guides. All you need is a camera and some creativity to get you on the right path.

Picture-based manual is more economical to do. Digital cameras are cheaper than their counterparts video and it would take less time to do an image-based teaching guide than making a video. Aside from that, through innovative presentation software, you can actually make videos with just pictures and text.

But if you really want to wow your customers and create the greatest impact in producing video is the way to go. Not all images can be captured in the image-based presentations and some customers would really want to go down to the smallest detail and each step is absorbed in a video instruction , which they could not get just from pictures.

Your video and image-based Manuals

The first thing to consider when making instructions is whether you want a full video presentation, you only use images, or use a combination of both. You dont have to buy high end camcorders or high-definition cameras for this purpose. Digital cameras greater than 3 mega pixels would be enough as long as you provide good lighting when taking pictures or videos.

Most digital cameras today with both photos and videos, so it would be better if these devices. Better yet, use a good camera that you actually sell your site and make sure that viewers of the video or manual will know this fact.

You will also need a script before you even begin to take pictures or record video footages. Scripts, just like in the movies, is the backbone that sets the flow of the operating instructions should be made. It leads you along the way so you only capture and include all relevant footages and photos for your guides. Scripts will also guide you on what to say during a voiceover or dialog box, while the videos are made.

You do not need to buy expensive video editing or photo software to complete your manual. Open source applications are available online that you can download and use for your purposes. GIMP or GNU Image Manipulation Program and Photoscape is good open source and freely available image editor that you can use. For video editing programs, the Open Movie Editor a good open source video editing software for Linux-based systems, while the CineFX (or Jahshaka reinvented) would be a good choice for Windows-based systems.

Publishing your video and photo-based Manuals

When run image-based teaching guide, you should convert it first into a PDF format that allows customers to download or open from your website or product listing while preventing them from making any changes in the material. Just make sure you have complete contact information included in the material.

The best way to publish video instructions are to upload them first on a video sharing website YouTube. Video files are big and eat up memory allocations for your website or product listing. If uploaded to YouTube, you can just copy the video link or html code and use those instead of your website.

The way you present instruction guides can be a good deal to play in enticing potential customers to view information about your high-tech products to know. Using pictures and videos to this end will make you the instructions much more effective than plain text, and eventually convince potential customers to buy.

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